Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
A-Brands

WPP To Spend Almost £300m To Reboot World's Biggest Ad Group

By Steve Wynne-Jones
Share this article

WPP will spend £300 million (€332 million) over three years and cut 2,500 jobs as new boss Mark Read seeks to return the world's biggest advertising group to growth.

The British company, owner of the JWT and Ogilvy agencies, lost its founder Martin Sorrell and 40% of its value in the last year. It has been forced to cut sales and profit forecasts after it lost some major clients and others cut their spending.

On Tuesday it set out its plan to respond, with a strategy to maintain its dividend and remove costs of £275 million a year by 2021 by closing offices and removing job roles that overlap across its multiple agencies.

PLEASE SUBSCRIBE OR SIGN IN TO CONTINUE READING

30 Day Free Trial

Try European Supermarket Magazine Premium

Enjoy full access to European Supermarket Magazine, our weekly
email news digest, access to all website and app content, and the latest digital
magazine for a full 30 days.

  • - Payment details required during trial sign up.
  • - You may cancel at any time up to the end of the 30-day trial period.
  • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.
Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days