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Amazon Ad Sale Boom Could Challenge Google-Facebook Dominance

Amazon.com Inc's expanding business of selling space on its site to merchants helped it double its profits, and some see the move as a step toward taking advertising dollars from Google and Facebook Inc.

With $2 billion or less of advertising revenue, Amazon is dwarfed by Alphabet Inc's Google and Facebook, often called an internet duopoly, but it is growing fast, may be outselling ads on Twitter Inc and Snapchat, and it has advantages that other contenders lack.

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