Beiersdorf: latest retail news and insights | ESM Magazine

Beiersdorf’s Eucerin Launches Products For Post-Acne Marks

Beiersdorf has announced that its dermocosmetics brand Eucerin is launching two new products that will mark its entry into the post-acne marks category....

Beiersdorf's Berlin Facility To Achieve Climate-Neutral Status Next Year

Nivea maker Beiersdorf has announced that its Berlin production facility will be climate-neutral from 2022 onwards. Beiersdorf Manufacturing GmbH in Ber...

Beiersdorf Expecting Sales To Grow By 'High Single Digits' This Year

Beiersdorf, the maker of Nivea, expects its 2021 group sales to rise by close to 10% this year, as strong demand pushed its first-half revenues above pre-p...

Beiersdorf Donates €1 Million To Flood Affected Regions

As a sign of solidarity and to provide immediate support for those affected by the damage caused by the flooding, Beiersdorf is donating €1...

Beiersdorf To Invest €170m In New European Hub

Nivea-maker Beiersdorf has announced plans to invest €170 million in a new state-of-the-art hub for the European market in Leipzig. It will invest...

The Beiersdorf NX NIVEA Accelerator Expands To China

Beiersdorf is expanding its NX NIVEA Accelerator to Shanghai, China, and has selected five startups for the first batch. In June 2019, NX...

Beiersdorf Invests In Personalised Skin Care Start-Up

Beiersdorf is investing in a start-up with Belgian co-investor 9.5 Ventures to launch a new personalised skin care brand, Routinely. The company wi...

Beiersdorf CEO Stefan De Loecker Steps Down, Sales Up 6.3%

Nivea-maker Beiersdorf has announced that its chief executive officer Stefan De Loecker (pictured) has decided to step down and will leave the company on 3...