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Brand Finance

World's Top Drinks Firms Face Significant Loss To Brand Value, Study Finds

World's Top Drinks Firms Face Significant Loss To Brand Value, Study Finds

The world's leading beer, spirits, wine and champagne brands could collectively lose up to $33 billion (€28 billion) worth of brand value as a result...

Baileys Named 'Ireland's Strongest Brand' In Brand Finance Study

Baileys has been named Ireland's strongest brand, according to the latest Brand Finance Ireland 25 2020 report. The cream liqueur scored 86.2 out of 100...