World's Top Drinks Firms Face Significant Loss To Brand Value, Study Finds
The world's leading beer, spirits, wine and champagne brands could collectively lose up to $33 billion (€28 billion) worth of brand value as a result of the COVID-19 pandemic, a new report from Brand Finance has found.
The Brand Finance Alcoholic Drinks 2020 report found that some drinks brands are likely to be affected more than others, largely due to the level of their exposure to the HoReCa sector.
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