Bulgaria: latest retail news, insights and analysis | ESM Magazine

Billa Bulgaria Sees 16% Sales Growth In First Ten Months

Billa Bulgaria has seen significant growth in the first ten months of 2023, achieving a turnover of BGN 1.1 billion (€562 million), representing an in...

Half Of European Commercial Caviar Products Unlawful, Study Finds

Close to half of the commercial caviar products from Europe are sourced unlawfully, while some do not contain any trace of sturgeon, a study of samples con...

Bulgarian Government Kicks Off Initiative To Offer Lower Prices On Basic Goods

The Bulgarian government has launched an initiative that will see shoppers enjoying lower prices on a variety of basic goods at participating grocery store...

Carrefour To Return To Bulgaria After Seven Years

French retail giant Carrefour is re-entering the Bulgarian market through a sub-franchising partnership with Greek franchise partner Retail & More, acc...

Billa, Kaufland, Lidl Focus On Sustainability In Bulgaria

Food retailers Billa, Kaufland, and Lidl have rolled out a series of sustainability initiatives in Bulgaria to reduce their environmental impact.

Billa Introduces New Proximity Store Concept In Bulgaria

Billa Bulgaria has rolled out a new store concept that combines the convenience of a neighbourhood store with the variety of products offered in a larger s...