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Circana

Don’t Go Cold Turkey On Promotions: Four Rules For Success

Don’t Go Cold Turkey On Promotions: Four Rules For Success

Florian Clemens, VP of Media and Analytics at Circana, explores how retailers can maximise the opportunity of a well-planned promotions strategy.

Confectioners Eye Holiday Boost As UK Shoppers Snub Expensive Gifts

Quality Street maker Nestlé and Cadbury owner Mondelēz are seeing higher sales of confectionery in Britain this holiday season driven by cash-strapp...