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Circana

Private Label Volume Sales Continue To Rise, Says Circana

Private Label Volume Sales Continue To Rise, Says Circana

Private label accounted for 64% of volume sales in the six largest grocery markets across Europe in the 12 months to February 2024, new data from Circana h...

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Is Private Label Losing Its Momentum?

Recent research from Barclays has suggested that the share gains achieved by private label in Europe and the US are starting to slow.