Circana

Shaping A New Innovation Ecosystem To Meet Future Demand

Ananda Roy, SVP, CPG Growth Insights & Thought Leadership - Circana, examines why a rethink of product development might be required in a rapidly chang...

The Rise of Private Label – How Store Brands Are Continuing To Surge Forward

Private label has seen an increase in value sales across Europe over the past year, although it too hasn’t been immune to recent price increases, dat...

Private Label Now Accounts For 38% Share Of European Grocery Sales: Circana

Private label now accounts for 38% of total FMCG value sales across Europe, equating to about €229 billion in spend, according to Circana's latest FMC...

Unit Sales Decline 1.1% Across European Markets Amid High Inflation: Circana

High inflation has led to a decline in grocery unit sales across the sixth largest markets in Europe – France, Italy, Germany, Spain, the UK and the...

Procter & Gamble Dialling Up Discounts As US Consumers Pull Back

After two years of price hikes on detergent, U.S. consumers may finally get some relief as Procter & Gamble Co deepens discounts on Tide, one of its b...

IRI And NPD Rebrand As Circana, The Leading Advisor On The Complexity Of Consumer Behaviour

Following their merger in August 2022, Information Resources, Inc. (IRI) and The NPD Group (NPD) have unveiled a new combined company name and brand identi...

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