Energy Drinks

HELL Energy Embracing AI To Create A Point Of Difference: GlobalData

The energy drinks market has proven itself to be one of the most stable in recent years, with Red Bull, Monster and Rockstar dominating the segment, howeve...

Majority Of Europeans Consider Ultra-Processed Foods Unhealthy, Study Finds

A majority of European consumers (65%) believe that ultra-processed food items are unhealthy and will cause health issues later in life, according to a new...

Rockstar Energy Unveils New Visual Identity

Beverage giant PepsiCo has rolled out a new brand identity for Rockstar Energy drinks, featuring bold colours.

As It Hits One Billion In Unit Sales, What's Next For Prime?

Prime, the sports and energy drink developed by influencers KSI and Logan Paul, recently announced it had hit the one-billion-unit sales mark.

Monster Beverage Approves $500m Share Repurchase Programme

The board of directors of Monster Beverage Corporation has approved authorised a new share repurchase programme worth $500 million (€467.2 million).

Monster Beverage Edges Past Profit Expectations On Higher Pricing, Cooling Costs

Monster Beverage Corp beat estimates for third-quarter profit, helped by higher pricing for its energy drinks and hard seltzers.

Rising Caffeine Levels Spark Calls For Ban On Energy Drink Sales To Children

Paediatricians and parents are calling for the US to treat new high-caffeine energy drinks like alcohol and cigarettes and ban their sale to minors as a si...

Coca-Cola Consolidated Sees Net Sales Up In Second Quarter

US bottler Coca-Cola Consolidated reported a 9% year-on-year increase in net sales to $1.7 billion in the second quarter despite a 4% decline in volumes.