Gen Z

Price Sensitivity Is A Challenge And An Opportunity For Brands, Study Finds

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Price Sensitivity Is A Challenge And An Opportunity For Brands, Study Finds

Shoppers are increasingly driven by the need for value, convenience, and personalised experiences, as economic pressures mount.

UK Gen Z Most Likely To Purchase Products Advertised At Sporting Events, Study Finds

One in four (25%) 18-24-year-olds and one in three (27%) 25-34-year-olds in the UK have bought products advertised during sporting events.

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Gen Z Seeking Sustainability And Quality From Grocery Purchases

More than two thirds (68%) of Gen Z consumers in the US feel they would benefit from more information from retailers about the sustainability of various fo...

Co-op Launches 24-Hour Online Delivery Service

Co-op has announced the launch of a 24 hour delivery service at its stores in Leeds, London and Manchester.

Gen Z Will Demand FMCG Brands To Take Action On Sustainability

The emergence of Gen Z means that the FMCG sector can’t afford to brush sustainability concerns under the carpet.

Just Eat Takeaway.com’s Andrew Kenny On The Future Of On-Demand Retail

Andrew Kenny, Just Eat Takeaway.com’s chief commercial officer, speaks to ESM about how on-demand delivery has shifted from the foodservice to the re...

Only 48% Of UK Shoppers Aware Of Quiet Shopping Hours, Study Finds

Just close to half (48%) of shoppers in the UK are aware of sensory-friendly shopping hours, with awareness among neurodivergent individuals even lower at...

Gen Z, Millennials Willing To Pay More For Sustainable Products

Close to two thirds (64%) of Gen Z consumers say that they would be willing to pay more to purchase environmentally-sustainable products, as would 63% of m...