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Whiskey Market To Grow 6% In Coming Decade, Thanks To Millennials

By Steve Wynne-Jones
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Whiskey Market To Grow 6% In Coming Decade, Thanks To Millennials

Millennials' growing thirst for whiskey is likely to lead to a CAGR of 6% for the category between now and 2029, a new study by Fact.MR has found.

According to the report, the whiskey category will also benefit from increased spending from high net worth income individuals over the coming decade, while emerging economies such as India and Indonesia present 'lucrative growth opportunities' for manufacturers.

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