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IGD Identifies Emerging Group Of 'Influencer Shoppers', Who Will Replace Boomers

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IGD Identifies Emerging Group Of 'Influencer Shoppers', Who Will Replace Boomers

A new report from grocery retail research firm IGD has identified a burgeoning group of 'influencer shoppers', who are set to replace the 'boomer' generation as the group with the most purchasing power.

Making up roughly 25% of all shoppers, these consumers are 'time optimisers, health-conscious, individual, experimental and socially conscious'. IGD said that they will have the strongest voice and the most impact on the food chain.

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