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Retail Media

Understanding Data Key To Exploiting Retail Media Opportunities: Analysis

Understanding Data Key To Exploiting Retail Media Opportunities: Analysis

By knowing how to scrutinise data provided by retailers and drawing insights from it, FMCG suppliers can create a more effective bridge between marketing a...

Carrefour And Publicis Groupe Launch Joint-Venture

Carrefour Group and Publicis Groupe have launched a joint-venture named Unlimitail, to address the retail media market in Continental Europe, Brazil and Ar...