Smirnoff

Gruppo Montenegro Acquires Pampero Rum

Italian spirits and food giant Gruppo Montenegro has expanded its portfolio by acquiring Pampero rum from beverage giant Diageo.

Diageo Contributes €13bn Annually To Europe's Economy, Study Finds

Diageo contributes over €13 billion to Europe’s economy every year, creating jobs for over 200,000 people, a new report from Oxford Economics sh...

10 Super Bowl 2023 Ads You Don't Want To Miss

ESM examines 10 Super Bowl advertisements that you don't want to miss, ahead of the big game this Sunday.

Diageo To Explore Sustainable Packaging Solutions With ecoSPIRITS

Diageo has announced a partnership with ecoSPIRITS, a technology company who produce circular packaging solutions for the spirits and wine industry, to pil...

Diageo Expecting Double-Digit Profit Growth This Year

Diageo has said that it expects operating profit to grow by at least 14% in its current financial year, slightly ahead of organic net sales growth, as the...

Spirits Maker Diageo Makes 'Strong Start' To Financial Year

Spirits maker Diageo said on Monday it has made a strong start to its fiscal year 2021, with its US business performing 'ahead of expectations', as many co...

Drinks Giant Diageo Sees Full-Year Organic Sales Fall More Than Expected

Diageo Plc, the world's largest spirits maker, reported a bigger-than-expected decline in underlying net sales, as demand for its whiskeys, vodka and...