Dutch retailer Albert Heijn has launched a new augmented-reality product scanner, which allows customers to find out more about its private-label products.
With a new mobile app, AH Product Scanner, customers can scan a product in stores with their phone camera to receive additional information about ingredients, nutritional values, allergens, recipes, and the origin of products.
"Customers find it increasingly important to know what products they buy from us and where they come from," said Marit van Egmond, director of merchandising and sourcing at Albert Heijn. "With the help of new technologies, we now provide information at your fingertips while shopping."
In the first phase of this programme, 35 private-label meat and fish products have been included in the app. These products now feature a sticker on the packaging that relates to the AH Product Scanner.
The retailer aims to gradually extend this technology to all Albert Heijn-branded products.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.