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Technology

Cabify To Roll Out Online Grocery Delivery In Latin America

Spanish ride-hailing app Cabify will begin offering grocery deliveries in its Latin American markets next year after debuting the service in Spain a month ago, Lucia Chavarri, the vice president of new business, said on Monday.

In October, the company said it would allow users to order groceries direct to their homes in nine cities including Barcelona and Madrid via a partnership with online supermarket delivery firm Lola Market.

"We will launch our Cabify Super service next year in Latin America," Chavarri told reporters at an event celebrating the multi-mobility company's 10th anniversary, saying the move made sense amid a pandemic-fuelled boom in quick e-commerce.

Timeline

The service, which allows users to place orders from nearby partnered supermarkets, is likely to land in the first Latin American market in the first half of 2022, a source within the company told Reuters.

The company operates in Argentina, Chile, Colombia, Ecuador, Mexico, Peru and Uruguay. It did not specify in which market it would launch first.

A new crop of startups has sought to consolidate market share in the sector, including Turkey-based Getir and Berlin-based Gorillas, both of which have expanded across borders.

Ride-hailing apps are moving into that line of business to compete with meal-delivery app services such as Glovo. European rival Gett is also set to arrive to Spain in 2022.

Read More: Gorillas Signs Quick Commerce Deal With Groupe Casino

News by Reuters, edited by ESM. For more Technology news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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