Colruyt has added a new service that enables shoppers to order Foodbag meal boxes with their online grocery orders, and collect them from a Collect&Go collection point.
The new, bundled pick-up service will allow Collect&Go to expand its product range and focus on customer convenience, in what the retailer says is a time-saving and sustainable solution.
Customers can collect Foodbag meal boxes from 100 Collect&Go pick-up points, the retailer added.
Stéphane Ronse, CEO of Smartmat NV said, "This partnership with Collect&Go not only provides us with an additional channel to offer meal boxes to customers and respond to customer preferences. The joint delivery of our meal boxes in one and the same place is also more sustainable."
Foodbag Meal Boxes
Foodbag offers around 35 dishes each week, with options such as quick, child-friendly, original, vegetarian, vegan, and nine freshly prepared ready-to-eat dishes.
The meal box can also be extended with extras for breakfast, lunch or snacks, such as a fruit basket, salads, granola, soup, bread, fresh juices, breakfast box and an apero box.
Collect&Go, Colruyt's online shopping service, has opened a number of collection points in the centre of Brussels to support the rollout, while the retailer is also expanding its home delivery service.
The retailer's first four hectares of organic vines (20,600 vines in total) have been planted at La Croisette in Frasnes-lez-Anvaing (Hainaut), while a further five hectares will be planted nearby next year.