Danish Shoppers To Buy More Groceries Online In 2018

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Danish Shoppers To Buy More Groceries Online In 2018

Danish consumers are expected to buy more groceries, food and drinks online this year, reports Dansk Handelsblad.

According to analysis from FDIH, the association for Danish Internet Trade, 2018 is set to become a record year for online retailers.

It noted that one third of consumers are set to make more purchases online this year than in 2017, while only 7% are expected to buy less.

Online Grocery

A number of new online grocery services were introduced in Denmark in 2017.

Dansk Supermarked Group launched its new online marketplace, Wupti, where it collaborates with other Danish web stores to offer a wide range of over 60,000 products.


Meanwhile, Coop Danmark introduced a new delivery app at its Irma stores in Copenhagen. The start-up app, Fetch, allows customers to order groceries online, and have them delivered by private bicycle messengers within minutes.

The retail group also unveiled plans to opened the first unmanned grocery store in Denmark during the first quarter of this year.

It is trialling the new concept, Beep & Pay, in one of its Dagli'Brugsen neighbourhood stores in Sengeløse, a town west of Copenhagen.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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