Delhaize Serbia Improves Shopping Experience For Customers

By Branislav Pekic
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Delhaize Serbia Improves Shopping Experience For Customers

Delhaize Serbia has introduced two new technological innovations aimed at improving the physical and online shopping experience of its customers.

The company has rolled out autonomous cleaning robots in its stores, which it says is a first among retail chains in Serbia.

For now, the robots can be seen in 17 Delhaize Serbia stores in the capital Belgrade. The retailer plans to extend the rollout to a total of 26 stores by mid-September.

Compared to traditional cleaning methods, the new cleaning robots use water without chemicals and save up to 2,000 litres of water per month.

While these features contribute to sustainability, their ability to function in a completely autonomous manner ensures greater efficiency.


With an integrated workstation, the robots independently manage the battery charging process, and replenish used water.

The integrated software enables the robots to start independently based on predefined maps and cleaning times, without the need for human intervention. In one hour, the robot can clean approximately 300 square metres.

Dedicated Warehouse For Online Orders

Delhaize Serbia has also opened its first specialised warehouse for online food distribution in Serbia, in which it invested €11 million.

This modern centre, built on Bežanijska Kosa in Belgrade, enables faster, complete and more efficient delivery of products to users of the Maxi Online store.


Equipped with the latest technology and software, the 6,700 square metre distribution centre enables the storage of a wide range of products in optimal conditions, guaranteeing their freshness and quality during delivery.

For customers, this centre means shorter waiting times, a wider selection of products, better availability, and reliability in delivery.

The Maxi Online store offers a wide range of food and non-food items, with customers being able to choose the address for delivery as well as the delivery date.

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