Deliveroo Sees Expansion Into Non-Food Driving Growth

By Reuters
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Deliveroo Sees Expansion Into Non-Food Driving Growth

British food delivery company Deliveroo has said it is expanding into non-food retail, betting on toys, electronics and other goods to help drive growth, after it reiterated 2023 profit guidance.

The group, which competes with Just Eat and Uber Eats in markets in Europe, the Middle East and Asia, said it had launched 'Deliveroo Shopping' on its app, which will allow customers to buy non-food items, including DIY products through a partnership with hardware supplier Screwfix.

By expanding into the new categories, Deliveroo, which has 162,000 restaurants and 20,000 grocery sites on its platform and operates a network of delivery riders, will increasingly find itself in competition with its shareholder Amazon.

The U.S. company holds a 14.13% stake.

GTV Growth

In the medium term, Deliveroo said it expected its gross value transaction (GTV) to grow by a mid-teens percentage each year, and reiterated its expectation that its earnings margin as a percentage of GTV would come in at over 4% by 2026.


"There continues to be significant headroom for growth," Deliveroo's chief executive Will Shu said in a statement ahead of an investor day on Wednesday.

For its 2023 full-year, the company said it continued to expect adjusted core earnings between £60 million and £80 million.

'Delivery Experience'

"We remain relentlessly focused on improving the delivery experience and providing value for money to consumers," Shu added. "I believe that this is critical to unlocking the full growth potential in our industry and I am exceptionally proud of the work our team has done in this area already.

"One further driver of growth will be the expansion of our platform to encompass retail, such as DIY, homeware and electrical goods. This enhancement of our offering will leverage our existing capabilities to bring more of the neighbourhood to consumers’ doors."

Read More: Deliveroo Keeps Annual Guidance As Quarterly Revenue Rises

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