Denmark's Dagrofa Introduces Store Game To Train Spar Employees

By Dayeeta Das
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Denmark's Dagrofa Introduces Store Game To Train Spar Employees

Danish retail group Dagrofa has announced that it has introduced a digital 'store game' for training employees in 51 Spar outlets.

The company believes that gamification is a more effective way to train employees compared with traditional presentations and manuals.

Mette Marie Dragsdal, HR business manager at Spar, Min Købmand and Let-Køb explained, "It is very important that our stores have a high standard in terms of service, assortment, and cleanliness, and this is achieved by, among other things, having talented and dedicated employees who have no doubt how to handle their jobs.

"That is why we have chosen to implement the store game, which enables us to communicate to employees through gamification."

Competitive Learning Process

The points-based game makes the learning process more competitive and motivates employees to play even outside of working hours.


The game has helped in increasing sales by up to 4%, the company said.

Richo Boss, chain directorSpar, Min Købmand and Let-Køb, said, "We see from Spar stores in other countries that both revenue and gross profit increase significantly in the stores where the employees play the store game. We are really excited to see how much it can boost sales in our stores."

Dagrofa plans to roll out the game in more than 300 Spar and Min Købmand stores in Denmark with the aim to train more than 3,000 employees.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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