Polish retailer Eurocash has entered into a strategic cooperation agreement with IT security firm Comp Centrum Innowacji (Comp Group) to offer technological solutions to owners of local franchise and partner networks cooperating with the Eurocash Group.
As part of the agreement, partners will work on joint solutions for retailers that will set a new industry standard for effective competition with centrally managed networks.
The collaboration will see Eurocash Group's Innovative Trading Platform and Comp Centrum Innowacji's M/platform generate a range of joint solutions, such as managing daily processes, pricing policy and implementing all types of promotions, such as price reductions, 2 + 1 promotions, among others.
Other solutions include monitoring the effectiveness of promotional campaigns and the overall results of the store, indexing goods under a common goods list, and consulting a service desk.
'An Important Step'
Paweł Surówka, president of Eurocash Group, commented, "Cooperation with Comp Centrum Innowacji is an important step for us, which will accelerate the implementation of our goal of increasing the competitiveness of local stores by providing them with modern technological solutions. Our franchisees and partners expect solutions from us here and now."
The agreement will also see store owners purchase devices and software of Comp Group on preferential terms, thereby reducing the need for high initial investments for store owners.
The long-term goal for both companies is to connect all franchise and partner stores operating within the Eurocash using a single solution.
Innovative Trading Platform is a Eurocash Group subsidiary responsible for digitising its partner networks and independent retail stores in Poland.
Comp Centrum Innowacji (CCI) is part of the Comp Group, a producer of cash registers and fiscal printers and POS systems in the country.
It has developed a system and a set of applications called M/platform, within which it is possible to publish and activate promotions in retail outlets and automatically perform their billing and analysis, Eurocash added.