Over the past few years, online commerce has had a big impact on retail.
Every player in the retail sector has witnessed changes to circumstances that for some decades had seemed stable, and they have had to adapt to newer developments.
HMY says that the traditional concept of a store no longer attracts customers. There must be something more for them, and retailers must work to provide them with an experience that is much more meaningful than that of the simple transaction.
With that, retailers are progressively introducing digital elements into their commercial spaces, with the aim of making the user experience more complete, in terms of visibility, comparison, information, interaction, or within the payment process itself.
Online retailers also want to participate in offline sales and, little by little, they are being introduced to these channels. However, not as traditional physical points of sale, but by moving online experiences to offline channels.
Digital innovations may make a big difference in retail sales as we know them, always seeking satisfaction for the end customer.
The key to success in a sector like retail, which is competitive and constantly changing, is to create different approaches and unique shopping experiences, and it is becoming apparent that this will be a predominant trend in the coming times.
Some of the proposals that HMY has recently carried out in this direction include innovations in checkout areas, greater access to information about the products offered and more interaction with customers.
As Regis Cao, BU West Marketing Director at HMY, says in an interview with the newspaper L'Yonne Républicaine, "the key is in the creation of spaces and concepts in points of sale, which offer customers an innovative experience, different from what they may have while online shopping or in traditional stores."
For more information, visit hmy-group.com.
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