Italian Online Grocery Platform Everli Gets New Owner

By Branislav Pekic
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Italian Online Grocery Platform Everli Gets New Owner

Italian online grocery shopping platform Everli has been acquired by Palella Holdings.

This acquisition involved a capital increase of €21 million and is intended to lay the groundwork for the strengthening, reorganisation, and relaunch of Everli, including seeking potential synergies and close collaboration with large-scale retailers.

The relaunch plan aims to make Everli profitable in the Italian market and support its expansion into other European markets, with a focus on strengthening management through new hires.

Relaunching The Brand

Salvatore Palella, who leads the family-run firm, expressed his excitement about the opportunity to relaunch Everli and outlined a clear vision to transform the company into a point of reference for innovation and quality in-home shopping delivery services.

This vision includes a focus on short-term profitability, as well as investments in technology, user interface, and strategic partnerships to enhance the overall shopping experience.


Decisive for the relaunch of the company, according to Palella Holdings, was an agreement signed by Assogrocery on 19 February with unions CGIL, CISL, and UIL to regulate the sector.

Strong Foundations

Founded in 2014, Everli has to date raised €140 million from some of the largest Italian funds specialising in startups, such as United Ventures and 360 Capital.

The company, which has an annual turnover of €100 million, has faced liquidity challenges in recent years and has failed to raise further funds.

Everli has agreements in place with over 70 companies, of which more than 50 are from the large-scale retail trade, with a network that serves 62 Italian provinces, including towns or areas with a low population density.

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