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Kaufland Bulgaria Bets On Self-Checkout Technology

By Branislav Pekic
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Kaufland Bulgaria Bets On Self-Checkout Technology

Kaufland Bulgaria is investing over BGN 1 million (€511,000) in installing new self-checkouts across its store estate.

Six self-service checkouts are now available to Kaufland customers at the retailer's outlet in Pernik - Hristo Smirnenski.

Kaufland plans to add ten new self-checkout areas and expand another five existing ones over the course of this year.

This will provide shoppers with over 80 new self-service checkouts, located in both new and recently-modernised outlets.

Self-Checkout Rollout

Since 2021, Kaufland Bulgaria has already installed 229 self-checkouts in 36 stores nationwide.

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According to the retailer, Bulgarian customers find self-checkouts appealing, because they enable them to save time, as well as offering a variety of payment options (cash, cardd, and electronic food vouchers).

The Schwarz Group-owned retailer says that over 30% of its customers already use self-checkouts, and that number is going up year-on-year.

K-Scan Service

Last year, Kaufland Bulgaria became the first retailer in the country to offer self-scanning through its K-Scan service.

This lets customers scan their groceries as they shop, using a handheld scanner or their phone. Then they just pay at the self-checkout using a QR code. To use K-Scan, customers need only to register their Kaufland Card at the store entrance.

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Currently, this pilot programme is only available in two Kaufland stores in Sofia, in Banishora and Ovcha Kupel.

Kaufland Bulgaria is a major player in the Bulgarian retail industry with 65 hypermarkets in 35 cities, and annual sales of over BGN 2 billion (€1 billion). Since launching in 2006, Kaufland has invested a total of BGN 1.6 billion (€818 million) in infrastructure in its Bulgarian store estate.

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