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Lidl, Auchan Introduce New Digital Payment Methods In Italy

By Branislav Pekic
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Lidl Italia has announced that customers equipped with Android devices can now pay for their grocery purchases through Google Pay.

Google Pay, which will be available in more than 600 Lidl stores in 19 Italian regions, enables users to pay for their shopping quickly and easily.

The Process

After configuring their debit or credit card credentials with one of the supported banks, shoppers can make payments at cash desks by bringing the device with the active screen close to the contactless POS terminal, without opening the app.

In the case of in-store transactions, Google Pay does not transmit the credentials of the card, but generates a virtual, unique and dynamic code that changes with each new transaction.

Google Play is also used for digital payment by supermarket chains Esselunga and Bennet.


Auchan Ties Up With PayPal

Elsewhere, Auchan Retail Italia has signed a strategic partnership with PayPal in the area of digital payments.

Customers making purchases on the retailer’s online store can now pay using their PayPal account.

They can opt for home delivery at a preferred time, or choose free pick-up at an Auchan and MyAuchan sales point or Simply, IperSimply and PuntoSimply supermarket.

Initially, the service is only available in the provinces of Milan, Bergamo, Piacenza, and Olbia Tempio Pausania, but it is expected to be extended to other parts of Italy in the coming months.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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