On the back of a survey it performed which revealed the degree to which the ordinary UK shopper dislikes self-service checkouts, Morrisons is to return to a system where some checkouts are manned.
It asked over 2,500 of its customers their opinions on self-service checkouts, to discover that more than two-thirds prefer to pay for their goods with a member of staff present because of the “unexpected item in the bagging area” message, and the delay and confusion this entails.
A staffed self-checkout will be at the disposal of shoppers with ten items or more.
The chain’s CEO, David Potts, commented, “We’re listening hard to our customers and responding quickly wherever possible. If customers from time to time do smaller shops they want to get in and out of our stores quickly.”
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.