Spirits group Pernod Ricard has launched a messenger chatbot dedicated to promoting the responsible consumption of alcohol by interacting with users and responding to their queries.
The Wise Drinking chatbot has been integrated with Facebook Messenger and can be accessed directly or through the company’s Facebook page.
The chatbot is capable of measuring alcohol levels in individuals by evaluating answers to questions about the consumption of drinks and food.
It also provides real-time answers to questions that users ask and shares information about the impact of alcohol on individuals based on their gender and other factors.
The chatbot also offers advice on the best means of transportation based on the information shared by users about their alcohol intake.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.