Vicenzi Expands Into Gluten-Free Pastry Market
Italian industrial pastry company Vicenzi Group has entered the gluten-free segment with its brands Grisbì and Pasticceria Matilde Vicenzi.
The company says that its intention is to offer products that can are suitable for particular food restrictions without sacrificing taste and goodness.
From now on, Grisbì's pastries with soft chocolate filling and lemon cream, as well as the Vicenzovo savoiardi (sponge finger) biscuits, will be available in a new gluten-free recipe.
Both products replace wheat flour with rice flour, corn starch and potato starch, and have been certified by Italy's celiac association, Associazione Italiana Celiachia.
Last year, the pastry maker generated sales of €106 million, representing a 15% increase on the previous year.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.