A-Brands

10 Most Popular Food Brands In The UK

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ESM's most recent edition featured the latest Kantar Brand Footprint rankings from across Europe, showcasing the most-chosen brands across the continent. As part of our extensive coverage of this year's report, we present the most popular food brands in the UK for 2022.

Few things are as quintessentially British as ‘beans on toast’, and thus it’s not surprising to see bread-maker Warburtons (CRP 586, down by 1%) hold on to the top spot in the UK Brand Footprint rankings, just ahead of Heinz (CRP 355, down by 6%).

With lockdown measures dragging into a second year, UK consumers were also looking for ways to treat themselves. Biscuit brand McVitie’s (CRP 291, down by 4%) and crisp brand Walkers (CRP 280, up by 3%) both feature at the upper end of the list, while the biggest mover in the top ten is Cadbury’s (CRP 163, up by 16%), which rises three by places, into tenth spot.

Britain's Most-Chosen Brands

Rank Brand CRPs Penetration Consumer Choice
1 Warburtons 586 86.7 23.8
2 Heinz 355 86.2 12.7
3 McVitie’s 291 83.5 12.3
4 Walkers 280 75.3 13.2
5 Hovis 276 64.3 15.2
6 Coca-Cola 264 62.1 15
7 Cadbury’s Dairy Milk 258 74.8 12.2
8 Birds Eye 195 75.2 9
9 Müller 193 55.8 11.8
10 Cadbury’s 163 68.8 8

Indeed, further down the list, other confectionery brands also put in solid performances. Galaxy (CRP 92, up by 10) rises by five places, to 26th, Haribo (CRP 68, up by 2%) is also up by five places, to 43rd, and Nestlé Aero (CRP 67, up by 16%) jumps a whopping 18 places, to 44th.

Upwardly mobile domestic favourites include Cravendale cheese (CRP 102, up by 11%), which jumps six places, to 22nd (boosted by a number of humorous ad campaigns in recent years), pastry firm Ginsters (CRP 65, up by 6%), which is up by ten places, to 46th, and Richmond (CRP 65, up by 9%), which gains 12 spots, to 48th.

About The Methodology

The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.

Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.

For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.

© 2022 European Supermarket Magazine – your source for the latest A-Brands news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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