British American Tobacco (BAT) has expanded its 'glo' tobacco heating product (THP) range in Japan as part of its commitment to accelerate business in the growing category.
'The Right Alternative'
Chief marketing officer of BAT, Kingsley Wheaton, commented, "We firmly believe in choice – we want adult smokers to find the right alternative product for them – and it's great that over nine million consumers have already chosen one of our potentially reduced-risk products."
The new additions – 'glo pro' and 'glo nano' – will be available in Japan from October 2019, the tobacco giant said.
'Glo pro' is powered by induction heating technology, which results in rapid heating and better taste experience.
'Glo nano' is convenient for on-the-go users, and is the slimmest device in the range.
In August of this year, the tobacco giant launched 'glo sens' in Japan and South Korea, which is based on 'taste fusion' technology that combines vaping with real tobacco, the tobacco giant said.
“The launch of these new products is a clear sign of how technological innovation is driving fundamental change in our business and the products we are able to offer our consumers," Wheaton added.
"These products are based on cutting-edge, brand new THP technology, and we are confident that they will provide our consumers with more satisfying options when looking for alternatives to cigarettes."
Presently, BAT offers a range of innovative products across the 'potentially reduced-risk product' (PRRP) categories.
Last month, Philip Morris International Inc said it was in talks to reunite with Altria Group Inc to pool resources in the fast-growing e-cigarette market.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.