Ireland’s biggest grocery brands continue to hold their own against their international counterparts, according to the latest edition of the Checkout Top 100 Brands report, produced by Checkout magazine in association with Nielsen.
Coca-Cola tops the pile for the 16th year in a row, however there have been some other major changes at the upper end of the list – snack brand Tayto moves into the top five to claim the third-place spot, having ranked sixth last year, while Lucozade moves up from fifth to fourth place.
Checkout Top 10 Brands 2020 –The Top 10
2. Cadbury Dairy Milk
10. Red Bull
For more information on how to access the full report, visit www.checkout.ie.
A number of brands have delivered impressive performances in the rankings this year. Two brands that recorded 14-place improvements are Fitzgeralds Family Bakery, which leaps from number 90 to number 76, and energy drink Monster, which moves from number 25 to number 11 – just shy of a top-ten position.
There are seven new entries to the Checkout Top 100 Brands rankings for 2020 - Nestlé Aero, Knorr Stock & Gravy Mixes, Zip, Heinz Tomato Ketchup, Kenco Instant Coffee, Birds Eye (Fish), and popular branded mixer range Schweppes.
Irish Brands In The Ascendancy
As well as Fitzgeralds Family Bakery, a number of other respected Irish brands have excelled in this year’s rankings: Carroll’s of Tullamore jumps from number 48 to number 37, Brady Family moves from number 36 to number 28, and iconic yogurt brand, Glenisk climbs from number 24 to number 15.
Meanwhile, the low-calorie and low-sugar vitamin drink, VIT-HIT, continues its short but successful stay in Checkout’s Top 100 Brands: having entered the rankings with a bang last year, this year sees it move up five places, to number 68.
“The professionalism and kindness of retailers and their teams since the onset of the COVID-19 pandemic is something that is now embedded in the collective psyche of shoppers and is likely to stay with us for many years to come,” says Maev Martin, editor, Checkout.
“It is no surprise, then, that those Irish brands that left no stone unturned to ensure that they were always on our shelves during the current pandemic have excelled in Checkout’s Top 100 Brands 2020, in association with Nielsen. Irish shoppers have responded to the supreme effort put in by the nation’s retailers and FMCG brands over the past six months by remaining loyal and continuing to buy Irish.”
The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest selling brands in the marketplace. In compiling the report, Nielsen measures the sales performance of over 5,000 brands from over 200 product classes.
'Major Consumer Shifts'
"This year has been a challenging year like no other for Irish retail and brands,” says Karen Mooney, Nielsen Ireland Connect Leader. “The pandemic was a catalyst for major consumer behaviour shifts. With so much uncertainty and health worries, shoppers turned to well-known and trusted brands and, especially, local home-grown Irish brands as they sought greater assurances on the safety, quality and supply chain of their grocery products.
"While many Irish shoppers have faced great economic uncertainty as well, we can see that they are still willing to spend on those trusted products, and the top five brands from this year’s list shows that Irish shoppers were looking for simple treats such as chocolate, crisps, fizzy drinks and bread to get them through."
The Checkout Top 100 Brands report also includes information on the Top 100 Categories, as well as the biggest selling tobacco and drinks brands, across a range of subcategories. For more information on how to access the full report, visit www.checkout.ie.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.