Marketing: latest news, insights and analysis | ESM Magazine

P&G Plans To Downplay Its Corporate Name In Ads During Paris Olympics

Procter & Gamble is focusing its Paris 2024 Olympics marketing on individual brands, including Pampers diapers, Gillette razors and Ariel detergent.

PepsiCo Europe Appoints Kraft Heinz Executive Paula Marconi As Marketing Chief

PepsiCo has appointed Paula Marconi as its new chief marketing officer in Europe, effective 7 May 2024, succeeding Ian Ellington.

Game On: 7-Eleven Unveils Slurpee-Inspired Gaming Device With The Tetris Company

7-Eleven, Inc. has teamed up with The Tetris Company to celebrate the 40th anniversary of the iconic Tetris game with limited edition merchandise.

Conagra Brands Appoints Noelle O'Mara As Executive Vice President

Conagra Brands has appointed Noelle O'Mara as its executive vice president and president of new platforms and acquisitions, effective 6 May 2024.

Hygiene Products Group Essity Plans Price Hikes To Offset Pulp Costs

Sweden's Essity plans to increase its prices over the coming months to offset rising pulp costs, it said, after posting first-quarter earnings above expect...

Coca-Cola Names Selman Careaga As President Of ASEAN And South Pacific Operating Division

Coca-Cola has appointed Selman Careaga as president of the ASEAN and South Pacific operating unit, effective 1 June.

Hygiene Product Maker Essity Grows Margins As Q4 Volumes Take A Hit

Essity reported fourth-quarter core earnings below market expectations, but said it was able to improve margins year-on-year despite lower volumes in the q...