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Nestlé Releases Report On Marketing Practices For Breastmilk Substitutes

Published on Aug 26 2020 12:59 PM in A-Brands tagged: Trending Posts / Nestlé / marketing / WHO / Breastmilk Substitutes

Nestlé Releases Report On Marketing Practices For Breastmilk Substitutes

Nestlé has released a report on the implementation of WHO's International Code on the responsible marketing of breastmilk substitutes across its operations.

The report, based on audits and monitoring undertaken in 2019, outlines the policies and procedures adopted by the company to ensure compliance with the code.

It highlights the necessary measures taken by the company when cases of non-compliance were discovered.

'Fundamental Element Of Trust'

Leanne Geale, executive vice-president, general counsel, corporate governance and compliance, commented, "Transparency is a fundamental element of trust. Being transparent with our stakeholders is the basis for honest dialogue and accountability.”

The food giant has also acknowledged the need to continuously train its employees, retailers, distributors, and owners of e-commerce platforms on the importance of implementing the code.

It has also strengthened its policies and controls in the area of interactions with the healthcare system and healthcare workers.

Nestlé relies on a comprehensive compliance and governance model that allows it to apply the rules consistently across all the countries in which it operates, the company said.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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