Procter & Gamble Unveils New Sustainability Agenda, ‘Ambition 2030’

By Steve Wynne-Jones
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Procter & Gamble Unveils New Sustainability Agenda, ‘Ambition 2030’

Procter & Gamble has unveiled a new sustainability agenda, called Ambition 2030, following the announcement that it has achieved the majority of its 2020 environmental sustainability objectives.

With the new agenda, P&G is seeing to both ‘inspire positive impact on the environment and society’, while also creating added value for the company and its customers.

‘Force For Good’

“We believe P&G can be a force for good and a force for growth, and we are taking a more deliberate approach to delighting consumers while enabling responsible consumption,” commented David Taylor, P&G’s chairman, president and chief executive officer.

“Consumers expect the brands they trust to deliver superior performance and to also help solve some of the most complex challenges facing our world. Our global reach, our understanding of the five billion consumers we serve, and our innovation capabilities give us a unique ability to make a positive difference.”

Among the goals being outlined by the consumer goods giant are:

  • A commitment to use packaging that is 100% recyclable or reusable for its Always, Ariel, Dawn, Fairy, Febreze, Head & Shoulders, Pantene, Pampers, and Tide brands, while also developing more sustainable innovations for these brands.
  • Cutting greenhouse gas emissions by half and purchasing enough renewable electricity to power 100% of its facilities, as well as sourcing at least 5 billion litres of water from ‘circular’ sources.
  • Create ‘transformative partnerships’ the help reduce the flow of plastic into the world’s oceans, protect forests, expand recycling solutions for absorbent hygiene products, and protect water in priority basins around the world.
  • Engage, equip and reward employees for building sustainability thinking and practices into their everyday work, and reward progress and integrate recognition into performance assessments.

Achievements To Date

In a statement, P&G said that the majority of its sustainability goals for 2020 (based on 2010 benchmarks) have been achieved, with a reduction of absolute greenhouse gas emissions by 16%, reducing water use in manufacturing facilities by 27%, and achieving zero manufacturing waste to landfill for more than 80% of manufacturing sites.

“Building on our progress to date, our 2030 goals seek to address two of the world’s most pressing environmental challenges: finite resources and growing consumption,” said Virginie Helias, P&G vice president of global sustainability.

“We know P&G alone does not have all the answers. It will take partnerships and collaboration to make meaningful progress and our brands will develop innovations to take responsible consumption to the next level.”

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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