Spanish Consumers Among The Least Likely To Buy Fair Trade
Spanish consumers are less likely to buy products labelled as Fair Trade compared to consumers in other European markets, according to data published by the Fair Trade organisation.
As reported on the website efeagro.com, Spanish consumers spend around 70 cents per year per capita on such products. Coffee represents nearly half of Fair Trade sales in Spain, followed by cocoa and sugar.
Only three European countries rank lower in terms of consumption of Fair Trade products (Lithuania, Latvia and Estonia). Contrastingly, Switzerland is at the top, with approximately €40 per capita a year spent on such purchases.
Thousands of people from 94 Spanish communities will gather on May 14th to celebrate the World Fair Trade Day, with the goal of mobilising administrations and citizens towards working and supporting a system with fair salaries that contribute to the fight against poverty.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.