Sweden's ICA Gruppen Plans 'Step Change' In Online Presence Next Year
Swedish retailer ICA Gruppen is introducing a number of 'step-change' focus areas across its business, with the rollout of a more comprehensive online solution among its chief goals.
At its Capital Markets Day, ICA Gruppen said that its new online programme for its Swedish business, which will be implemented 'to meet the rapid growth [of] online', will have an estimated margin effect of around -0.1 % for ICA Sweden during 2021 and less than -0.1 % in 2022.
'The new market conditions brought about by the COVID-19 pandemic have led to a greater focus on price value, new ways of working, tougher requirements for functioning supply chains and a greater interest in health and sustainability; but above all, 2020 has been distinguished by accelerating growth in online sales,' the retailer said.
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