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Consumer Goods Firms’ Lack Of Agility Hampering Growth, Study Finds

Published on Jun 14 2018 12:59 PM in A-Brands tagged: Trending Posts / Consumer Goods Forum / Consumers / Paywall / A.T. Kearney / Agility / Generation Z

Consumer Goods Firms’ Lack Of Agility Hampering Growth, Study Finds

Global retail and consumer goods firms are leaving over €290 billion ($345 billion) worth of business on the table due to a lack of agility, a new study of 270 c-suite executives has found.

The study, Consumer Centric: From Idle to Agile, was carried out by global management consulting firm A.T. Kearney, and interviewed leading CEOs/CFO/COOs from companies that make more than US$2 billion in revenue.

The study found that the main barrier to agility cited by respondents was culture, with 37% of the CEOs/CFO/COOs declaring it as the largest hindrance to adapting to the new consumer.

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