Drinks group Campari and cosmetic products maker Intercos Group have joined forces to produce hydro-alcoholic gel hand cleaners to be donated to healthcare workers in the Italian region of Lombardy, the two companies have said.
Lombardy, where Campari has its headquarters, has suffered the worst impact in the whole country from the coronavirus outbreak.
The alcohol donated by Campari has been transformed and bottled by Intercos Group, the two groups said in a statement, adding they will deliver the gel sanitisers where they are most urgently needed.
"Aware of sanitising gel shortage in hospitals and in all sanitary facilities, we have decided to donate an amount of pure alcohol, originally intended for our production lines," Campari chief executive Bob Kunze-Concewitz said.
In recent weeks, Campari donated €1 million ($1.09 million) to a hospital in Lombardy and has made available $1 million to Another Round Another Rally, a non-profit organisation that raises emergency funds for hospitality workers in the United States.