Codorníu Raventós Group Sales Grow 7%, Thanks To Exports
The world's oldest and second-largest producer of Spanish cava, Codorníu Raventós Group, has reported a 7-per-cent growth in sales to €233.5 million for the year ending June 2015.
The company's exports also increased by 16 per cent during the same period, and now represent 52 per cent of its total business.
It experienced growth in all of its key markets, with sales in Europe increasing by 14 per cent, the US by 7 per cent, and Latin America by 27 per cent. It also saw growth of 54 per cent in Asia.
However, domestic growth was tamer for the company, with an increase of just 3 per cent in its Spanish sales.
In the last six years, sales of Codorníu's still wines grew more than 60 per cent. Its range of wines costing over €10 has seen growth of 20 per cent, and international sales of its Viña Pomal brand have increased by 35 per cent, thanks, in part, to an effective communication strategy that included the launch of a limited edition of wines: Vinos Singulares, 106 Barricas and Cava Viña Pomal.
The company's main product, cava, is also going strong, experiencing sales growth of 6 per cent over the past six years, and representing a total of 51 per cent of Codorníu Raventós Group’s business.
Going forward, the company says that it will continue to build brands with strong value propositions, as well as luxury/prestige ranges.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.