Price will join Heineken's executive team, reporting to chief executive and chair of the executive board, Dolf van den Brink.
In the new role, she will be responsible for government affairs and public policy, sustainable development and global communications.
Dolf van den Brink, CEO and chair of the executive board said, "I am very pleased to welcome Joanna to Heineken. She has an excellent track record in corporate affairs operating across different countries and regions, building and leading high performing teams.
"Joanna has managed complex communications landscapes in China and the USA and played a leading role in responding to high profile media and political issues. Her business acumen, strong transformation track record and outstanding corporate affairs experience will be a valuable addition to our business and the executive team."
Price brings over 20 years of global experience working with companies to improve their reputation and drive growth.
Her expertise include transformational change, external and internal communications, sustainable development, and government affairs.
The Australian national held various local, regional and global corporate affairs roles with increasing scope and complexity in her home country, Hong Kong, China, and the USA.
Her most recent role was with The Coca-Cola Company, where she served as the North American senior vice president for public affairs, communications and sustainability, based in Atlanta, Georgia.
She began her career in marketing in News Corp Australia followed by AC Nielsen. In 1998, she joined Kellogg’s and worked her way to the position of director of nutrition and consumer insight.
Price succeeds chief transformation and corporate affairs officer, Stacey Tank, who will leave the company in August to join her family in the US.
Tank has over two decades of experience in global businesses in senior management roles.
She joined Heineken in 2012 and ran the corporate relations function at Heineken USA until 2015.
Tank then moved to home improvement retailer The Home Depot as chief communications officer and the president of the Home Depot Foundation.
In 2020, she returned to Heineken as chief transformation and corporate affairs officer and moved to the Netherlands.
'A Valuable Part' Of The Team
Dolf van den Brink, CEO and chair of the executive board commented, "Stacey has been a valuable part of our executive team, bringing broad business perspectives, strong judgement, and clear values. She can be very proud of the ambitious sustainability agenda that she has led and the establishment of the transformation network to drive our EverGreen strategy. I would like to express my gratitude to Stacey and wish her all the best for the future."
Heineken added that it would split the corporate affairs function and the transformation network, with senior director of global transformation, Jasper Hamaker now reporting directly to Dolf van den Brink.