Drinks

Italy’s Birra Peroni Posts Highest Turnover In Its History

By Branislav Pekic
Share this article

Italian brewery Birra Peroni has posted the highest turnover in its history, benefiting from an exceptional 2015 summer and a favourable performance on both the domestic and international markets.

For the year ended March 31, Birra Peroni posted revenues of €360 million (+3.5%), operating income of €49.8 million (+99%) and net profit of €21.5 million (+160%).

The company increased its market share in Italy to 20% (+0.4%), compared to 31% for the Heineken Group (-0.6%), 8.3% for InBev (+0.1%), and 6.8% for Carlsberg (+0.5%).

Birra Peroni bottles the Peroni, Nastro Azzurro, Peroni Gran Riserva, Pilsner Urquell, Tourtel, Wuhrer and Raffo brands. It produces five million hectolitres and exports one million hectolitres annually.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2023. All rights reserved. Developed by Square1 and powered by PublisherPlus.com