Japan's Asahi To Buy Fuller's Beer Business

By Dayeeta Das
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Japan's Asahi To Buy Fuller's Beer Business

British pub operator and brewer Fuller, Smith & Turner has agreed to sell its beer business to Japan's Asahi for an enterprise value of £250 million (€288.7 million).

Fuller, which looks to be a focused, premium pub and hotel operator after the disposal, said the business being sold comprises its beer, cider and soft drinks brewing and production, wine wholesaling and distribution among others.

Exclusive Licence

Asahi's unit would buy the brands of Fuller's beer business and would hold an exclusive and royalty-free licence to use certain trade marks. Ownership of the licensed trade marks will be retained by Fuller, it said.

Fuller's beer business includes brewing, marketing and distribution of a portfolio of premium beers such as London Pride, Frontier Premium London Lager and a variety of cask and craft keg beers, as well as cider, wines, spirits and soft drinks.

'The Ideal Owner'

"Having carefully considered its options for the Beer Business and Fuller's existing relationship with Asahi, the Board believes that Asahi is the ideal owner of the Beer Business," the British firm said.


The sale price represents a multiple of 23.6 times core earnings of £10.6 million (€12.2 million) for the year ended March.

Fuller said it would return between £55 million (€63.5 million) and £69 million (€79.7 million) of the proceeds to its investors.

Rothschild & Co is acting as sponsor and sole financial advisor to Fuller on the proposed sale.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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