Portugal Sees 4% Growth In Beer Sales In Retail Channel
Beer sales in the retail channel in Portugal reached €1.09 billion in the year ending April 2018, representing 4% growth in value terms, according to a study published by Nielsen.
More than 40% of the beer was consumed in the period between June to September. This was mainly due to weather conditions, holiday season, popular festivals and the increased presence of tourists.
The study also found that beer accounts for more than 5% of the total sales in grocery stores. The growth of consumption in households reflects greater penetration of the channel and increased purchase frequency.
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