San Benedetto Now Soft Drinks Market Leader in Italy

By Branislav Pekic
Share this article
San Benedetto Now Soft Drinks Market Leader in Italy

Acqua Minerale San Benedetto is now the leading brand in the Italian soft drinks market, with a volume share of 15.1 per cent in 2015 and the best performance in terms of market share growth (1.1% on 2014), according to research by Canadean.

The research found that San Benedetto is not only the best-selling brand in the soft drinks market in Italy, but also the best-selling in the mineral water (10.7%) and iced tea (28.9%) markets.

It is also the "leading group" in the carbonated soft drinks segment with no added sugar (30.5%) and the Energade brand (produced and distributed in Italy on Schweppes authorization) is the leader in the sports drinks market (34.5%).

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.