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Driscoll's Maravilla: Sweet, Appealing And Long Lasting

Published on May 18 2017 3:05 PM in Fresh Produce tagged: Trending Posts / Driscoll's / raspberry / Maravilla

Driscoll's Maravilla: Sweet, Appealing And Long Lasting

Fresh looking with a nice, intense colour: Driscoll’s unique raspberries seduce the consumer with their great appearance. They not only look great, but are also silky to touch and delightful to taste. Moreover, they are long-lasting.

Growers love to grow Driscoll’s unique varieties such as Driscoll Maravilla, as they are high yielding and have an outstanding fruit quality. This explains why they are produced in different production areas around the world; in the US, in Northern and Southern Europe, the United Kingdom and even South Africa. Due to this, the Maravilla production period is rather extended: from March until December.

Unique Taste Experience

Driscoll’s own varieties, such as Driscoll Maravilla raspberry, are specially bred for their flavour, appearance and condition. The development of unique varieties through the company’s extensive breeding programme is one of its top priorities, and fits Driscoll’s mission to continually delight berry consumers, through alignment with its customers and berry growers.

Across continental Europe, the United Kingdom and in Scandinavia, Driscoll’s raspberries have shown very strong growth throughout all channels.

The Driscoll Maravilla is well known by retailers because of the so-called ‘Maravilla-effect’. They give a boost to the raspberry sales and even have a positive effect on the entire berry category. Also, Driscoll’s other raspberries show distinctive assets that are loved by consumers, customers and growers.

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