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Alternative Proteins Making Waves In The Seafood Category: Analysis

The alternative proteins market is beginning to permeate the seafood sector, as Conor Farrelly reports. This article first appeared in ESM March/April 2022.

The rise of alternative proteins does not appear to be slowing down any time soon. Within this sector, the spotlight continues to focus on alternative meat products, such as beef, pork and chicken substitutes, however, many seafood producers have also come on board, with John West parent Thai Union placing particular emphasis on the area. ESM spoke to the group’s managing director of alternative proteins, Maarten Geraets.

For context, today plant-based seafood represents approximately 0.1% dollar share of the total seafood market, lagging far behind the alternative meat sector, which represents 1.4% dollar share of the total meat market.

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