Emmanuel Faber, the chief executive of food giant Danone, believes that brands need to adapt to meet the needs of a health-focused, socially-conscious consumer, or risk irrelevance. Stephen Wynne-Jones met him. This article first appeared in ESM Issue 4 2019.
Danone chief executive Emmanuel Faber is nothing if not adventurous: just hours after ESM met him at the Consumer Goods Forum Global Summit in Vancouver, he was off to scale a mountain (he’s an avid rock climber).
In his native France, you might say he embraces ‘dépaysement’ – the willingness to throw yourself into unknown situations, apprehensive yet brimming with excitement.
