Floris van der Sman, Analyst – Consumer Foods at RaboResearch, examines how the rise of online ordering is likely to shape how we think about preparing evening meals.
In the near future, cooking at home will become a rare occasion, while food delivery will be the new standard – that’s if it’s up to the online delivery platforms, which have already stolen the hearts of many consumers.
There are four key trends that will support the emergence of food delivery services, not only making them an ordering platform for consumers, but also a branding tool for food-to-go operators. Now it’s up to these businesses to decide and join the platforms, and not to miss the bus.
