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The Quest For Personalisation – ESM Meets Guillaume Bacuvier, CEO, dunnhumby

By Steve Wynne-Jones
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Having conquered the loyalty sector, dunnhumby is putting its focus on enabling retailers and brands alike to better personalise their offerings for consumers, as Guillaume Bacuvier, its chief executive, tells ESM.

Marketing, as we know it, is changing.

Big brands’ ability to gain cut through with consumers is being challenged on all sides by a seemingly endless procession of disruptors and new-media channels, while, for retailers, the question of loyalty – at least in the traditional sense – is continuously being re-evaluated.


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