French retailer Carrefour has suspended the sales of strawberries in its stores until mid-February.
Through the initiative, the retailer is aiming to educate customers about seasonality and offer better tasting strawberries.
The taste quality of the strawberries offered in January was 'insufficient' in relation to the requirements set for fruits and vegetables, the retailer added.
'Taste And Freshness Guarantee'
Carrefour's Act for Food pledge includes a 'taste and freshness guarantee,' and the company believes the current crop failed to meet those standards.
The retailer added that it will now await the arrival of the first spring varieties, which reach maturity from mid-February in Spain and March in France, provided they meet quality criteria.
The group is using this opportunity to create awareness among customers about the importance of the seasonality of certain fruits and vegetables.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.